An Immersive large scale laser-beams installation redesigned for a special launch event. New Jaguar E-Pace was hidden at the bottom of the old Soviet swimming pool filled with heavy smoke instead of water. In the unveiling moment, the Jaguar placed on a car lift surfaced from the clouds of heavy smoke like a submarine and floated on the cloudy waves being scanned by hundreds of laser beams and projectors creating moving patterns across the pool.

Special thanks to Jaguar Russia and Eventum Premo team for giving us total freedom in expressing our own artist's vision in the whole launch event concept.

Thanks for the support: Gst.Moscow, Anton Kochnev, Pavel Zmunchila, Licht Pfad

TUNDRA x JAGUAR

Jaguar E-Pace launch event, Moscow